The culmination of these thoughts is that the greatest product is experience itself. This is why personal stories are so telling. Like an expert doctor who has seen thousands of patients over the years, the more examples we see of people using the product, the more we can learn to live our lives without it. This is like the expert doctor who intuitively knows the treatment even before the scans, tests, etc… His tools of the trade are not something that can be bought on Apple.com. They are the product of his experience, gained as the result of years of effort and training. The reason personal stories are so marketable is because they show us the ways in which the iPad are beneficial. Like a doctor who has a roomful of treatments to choose from, these stories sensitize us to what people stand to gain from the product.
The primary example for this type of interaction is between a teacher and their student. The teacher teaches something, and the unbashful student points out what he thinks is a difficulty. The novelty we would like to bring out is that while the teacher presents the concept, it is still up to the understanding student to construct the tool or product.
Apple has always prided itself on delivering products that foster creativity. The greatest fostering, however, would be not to need these products at all. Maybe we could all read Wikipedia entries about speed, thinness, portability… all these universal concepts presented in the commercials. Maybe this would be enough? But as we said, students need to feel like they are doing something productive, and so tools or products are developed. The best result would be for the student (end-user) to come back to Apple and say you’ve got it all wrong. You should make the product this way, etc… At its heart, this is really what open API or the App Store is all about. For the teacher, programming suggestions and submissions are a sign that the student was listening well in class.
Aside from the fact that the teacher (or manufacturer in this case) should be open to feedback, manufacturer-driven products also have another potential problem: they aren’t developed with the same degree of inspiration as user-generated content. A team of coworkers can come up with products, but their offerings cannot be said to fully “house” the concepts. As we said above, products are only a means to an end. They are there to train the students toward self-sufficiency, until the point that perhaps they are not even needed at all. The fact that the end-users are the ones most inclined to eventually throw away the product, also makes them the best ones to develop and update it.
When a person doesn’t realize the personal applications behind the product, then he or she is still stuck in generalities. This is like a person who is always enamored by the next product, the next run of advertisements, but fails to connect this general excitement to the particulars..
Like the doctor with his pharmacy full or treatments to choose from, each beneficial App tells a story. There was some difficulty with what the teacher first presented the student, so the student came back to their teacher with an apple. While millions of us were given products, it is our task to improve upon them.
Someone who is involved in counseling makes use of different psychological tricks and techniques in order to help their patients. This is why arguably the greatest story behind Apple products is the user-generated content. As we said, the students have two main advantages over the teacher: The first is that their questions are more inspired. The second is that they are the ones vested with the task of providing the tools.
The reason apps are so compelling is not just because they may come from a more inspired place. It’s also because, as we said above, the penultimate application for a product is best achieved by those who would like nothing better to discard the original. In the future, the truly beneficial applications will exist without the need for the original at all. The applications will exist without the needs for the iPad at all.